Proposal7 July 2026
Hotel Jardin×SOHO Cocktail Lounge

Two venues, one building, one connected audience

Monthly Content Creation, Social Media Management & Paid Advertising

A creative partnership proposal — premium content and paid advertising, produced and managed consistently, built to grow both venues’ audience and bring more people through the door.

Prepared For

Hotel Jardin & SOHO Cocktail Lounge

Attn: Mike Dixon & Ben Brock

Prepared By

Tyler Franko

Director, Dynamic Code

Contact

tyler@dynamiccode.com.au

0447 590 186

01Executive Summary

A creative content partner,
not a content vendor.

Dynamic Code will become the creative content and paid advertising partner for Hotel Jardin and SOHO Cocktail Lounge — responsible for producing consistent, high-quality social media content and running the paid ads that turn online attention into customers through both venues’ doors.

Each month we plan, film, photograph, edit and publish a considered mix of reels, stories, posts and carousels for both venues — then put the strongest content behind paid Facebook and Instagram advertising, all built around what each venue actually has to promote, and all held to a standard the brand deserves.

The philosophy is simple: quality over quantity. One exceptional piece of content outperforms ten forgettable ones. Everything we produce is designed to earn attention, not just fill a calendar.

“Consistent, premium content is the highest-leverage marketing asset a venue can own.”

The Dynamic Code view

02Objectives

What this engagement is built to achieve.

01

Brand awareness

Put Hotel Jardin and SOHO in front of more of the right people, more often — organically and through paid ads.

02

Engagement

Content people actually watch, share, save and comment on.

03

Follower growth

Grow an audience that chooses Hotel Jardin and SOHO first.

04

Local recognition

Become the venues locals talk about — for dinner, drinks and late nights.

05

Event promotion

Fill both rooms for every event, every time.

06

Food, drinks & specials

Showcase the menu, the bar and the offers that drive visits.

07

Premium presence

A consistent, polished feed that reflects both venues' quality.

08

Long-term brand equity

Every post and every ad dollar compounds into an asset Hotel Jardin and SOHO own.

03Scope of Services

End-to-end, strategy to publish.

Every stage of the content and advertising lifecycle is handled by Dynamic Code. Both venues’ teams stay focused on running great rooms — we handle everything the camera sees, everything the algorithm rewards, and every ad dollar spent.

Monthly strategy01
Content planning02
Creative direction03
Script writing04
Professional filming on location05
Photography06
Editing07
Scheduling08
Publishing09
Monthly content calendar10
Facebook & Instagram ad management11
Monthly ad performance reporting12
Ongoing creative optimisation13
04Content Categories

Four formats. One consistent brand.

Short-form video built to travel

  • Comedy skits
  • Staff interactions
  • Venue highlights
  • Food showcases
  • Drink & cocktail features
  • Trending formats
  • Viral concepts
  • AI-enhanced videos
  • Promotional campaigns
  • Event coverage
05Creative Content Styles

A full creative arsenal.

Content produced for Hotel Jardin and SOHO Cocktail Lounge draws on the full range of modern creative production — blending traditional craft with new formats and AI capability so each feed always feels current, never templated.

Professional video production
Professional photography
AI-generated creative content
Viral social concepts
Trend-based content
Lifestyle content
Brand storytelling
Promotional campaigns
Evergreen content
Seasonal campaigns
06The Venues

Two rooms, one building, one audience.

Hotel Jardin and SOHO Cocktail Lounge share a building and a connected audience. Every piece of content and every dollar of ad spend is planned to work across both rooms.

Venue

Hotel Jardin

Dining, drinks and everyday atmosphere.

Venue

SOHO Cocktail Lounge

Cocktails, late nights and curated events.

07Why Dynamic Code

Built like an agency. Runs like an operator.

Dynamic Code

Dynamic Code combines creative production, marketing strategy and technology under one roof — a partner that thinks about the business result first, and builds the content to get there.

01

Creative-first thinking

Every piece of content starts with an idea worth watching — not a quota to fill.

02

Social media expertise

Deep platform knowledge across Instagram and Facebook: what works, what's changing, and why.

03

AI content production

In-house AI capability that multiplies creative output without multiplying cost.

04

High-end production quality

Professional filming, photography and editing — the polish of an agency, on location at both venues.

05

Fast turnaround

Trends move in days, not weeks. So do we.

06

Trend awareness

Constant monitoring of formats, sounds and concepts that are winning right now.

07

Marketing strategy

Content and ads tied to commercial outcomes — awareness, visitation and revenue, not vanity metrics.

08

Business-focused execution

We run our own ventures. We treat your marketing spend like it's ours.

09

Long-term partnership mindset

Built to compound. The goal is a brand asset that grows more valuable every month.

08Investment

Simple, transparent, month-to-month.

Monthly Investment

Monthly Content Creation, Social Media Management & Paid Advertising

Content Creation & Social Media Management

$1,500/mo × 2 venues

$3,000

Facebook Ad Management

$1,000/mo × 2 venues

$2,000

Per venue

$2,500/mo

$5,000/month

+ GST · Hotel Jardin + SOHO Cocktail Lounge combined

  • No lock-in contract
  • Month-to-month engagement
  • Ad spend billed separately, at cost
09Acceptance

Ready when you are.

Prepared By

Tyler Franko

Tyler Franko

Director, Dynamic Code

tyler@dynamiccode.com.au

0447 590 186

Proposal dated 7 July 2026

Client Acceptance

By accepting, you engage Dynamic Code for the services selected below on a month-to-month basis. No lock-in contract — cancel any time with 30 days’ notice.

Content Creation & Social Media Management$3,000/mo
Facebook Ad Management$2,000/mo

Total: $5,000/month + GST

Your signature will appear here